Born from Chris’s lifelong passion for cycling and his desire to help every child discover the freedom of two wheels, HOY Bikes brings high quality bikes to the next generation of cyclists.
About HOY Bikes
HOY Bikes are built to give young riders the same freedom and excitement that first inspired Chris Hoy’s love of cycling. Every model is intuitive, safe and fun to ride, from the Weee! balance bike that helps children take their first rides to the Pentland, named after the hills near Edinburgh where Chris began exploring off-road.
“Cycling has always been about freedom and lifestyle for me – the values we aim to embed in every bike, inspiring the next generation to enjoy riding for life.”
– Sir Chris Hoy
Why A Hoy Bike?
Created in partnership with Tandem Group Cycles, HOY Bikes unite Chris’s experience as an Olympic athlete and parent with world-class engineering and design. A range designed in Great Britain, inspired by gold, and built to help the next generation discover the freedom of cycling.
“I’ve fully immersed myself in the HOY Bikes project. It’s been a huge amount of fun, and I’m incredibly proud of what we’ve created – bikes that will help many kids fall in love with cycling.”
– Sir Chris Hoy
Built to Be Passed Down
HOY Bikes are made to last. Alloy frames are tested to over 100,000 cycles and built using high-quality, repairable components. The range uses recycled packaging, sustainable energy and shared logistics to reduce environmental impact. Every bike is designed to be enjoyed, maintained and passed down time and time again, helping more families share the joy of cycling for years to come.
More Kids on Bikes, For Generations to Come
For Chris, the goal has always been simple – to get more children on bikes and make cycling accessible for everyone. Working with independent bike dealers, the true heart of the cycling community, HOY Bikes are supported by local experts who share the same passion for inspiring riders of all ages.
Together with Tandem Group Cycles, Chris continues to champion cycling to explore, stay active and build confidence for life.
